ahnyongjooandClaude Sonnet 5.5
964a841de1
- Code\rebar_pipeline, review_pipeline, pier-program을 정션에서 실제 폴더로 전환 - Code\rhino_mcp 및 CLAUDE_rhino배경.md 추가, .mcp.json은 PYTHONPATH로 새 위치 사용 - pier-program 내부 .git 제거(이력은 backup\pier-program_20261028.bundle에 보관) - worktree 가이드 반영(CLAUDE.local.md, HANDOFF.md) - D:\Rhino-MCP 경로 참조를 새 위치로 치환 Co-Authored-By: Claude Sonnet 5.5 <noreply@anthropic.com>
318 lines
9.0 KiB
Markdown
318 lines
9.0 KiB
Markdown
---
|
|
template: pm-prd
|
|
version: 2.0
|
|
description: PM Agent Team PRD output template. Combines 5-Step Discovery, Strategic Analysis, Market Research, GTM, PRD 8-section, and Execution deliverables.
|
|
variables:
|
|
- feature: Feature name
|
|
- date: Creation date (YYYY-MM-DD)
|
|
- author: Author
|
|
---
|
|
|
|
# {feature} - Product Requirements Document
|
|
|
|
> **Date**: {date}
|
|
> **Author**: {author}
|
|
> **Method**: hmcmkit PM Agent Team (based on pm-skills by Pawel Huryn, MIT)
|
|
> **Status**: Draft
|
|
|
|
---
|
|
|
|
## Executive Summary
|
|
|
|
| Perspective | Content |
|
|
|-------------|---------|
|
|
| **Problem** | {Core problem in 1-2 sentences} |
|
|
| **Solution** | {Proposed solution in 1-2 sentences} |
|
|
| **Target User** | {Primary user segment} |
|
|
| **Core Value** | {Why this matters} |
|
|
|
|
---
|
|
|
|
## 1. Opportunity Discovery
|
|
|
|
### 1.1 Desired Outcome
|
|
|
|
{Measurable business/product outcome}
|
|
|
|
### 1.2 Brainstormed Ideas (Top 5)
|
|
|
|
| # | Idea | Perspective | Rationale |
|
|
|---|------|-------------|-----------|
|
|
|
|
### 1.3 Opportunity Solution Tree
|
|
|
|
```
|
|
Outcome: {desired outcome}
|
|
├── Opportunity 1: {customer need/pain}
|
|
│ ├── Solution A: {approach}
|
|
│ └── Solution B: {approach}
|
|
├── Opportunity 2: {customer need/pain}
|
|
│ ├── Solution C: {approach}
|
|
│ └── Solution D: {approach}
|
|
└── Opportunity 3: {customer need/pain}
|
|
└── Solution E: {approach}
|
|
```
|
|
|
|
### 1.4 Prioritized Opportunities
|
|
|
|
| # | Opportunity | Importance | Satisfaction | Score |
|
|
|---|------------|:----------:|:------------:|:-----:|
|
|
| 1 | {opportunity} | {0-1} | {0-1} | {score} |
|
|
|
|
### 1.5 Key Assumptions & Risk Prioritization
|
|
|
|
| # | Assumption | Category | Impact | Risk | Score | Action |
|
|
|---|-----------|----------|:------:|:----:|:-----:|--------|
|
|
|
|
### 1.6 Recommended Experiments
|
|
|
|
| # | Tests Assumption | Method | Success Criteria | Effort |
|
|
|---|-----------------|--------|-----------------|:------:|
|
|
|
|
---
|
|
|
|
## 2. Value Proposition & Strategy
|
|
|
|
### 2.1 JTBD Value Proposition (6-Part)
|
|
|
|
| Part | Content |
|
|
|------|---------|
|
|
| **Who** | {target customer segment} |
|
|
| **Why** | {core problem, JTBD} |
|
|
| **What Before** | {current situation, existing solutions} |
|
|
| **How** | {how product solves the problem} |
|
|
| **What After** | {improved outcome} |
|
|
| **Alternatives** | {competitive alternatives, why choose us} |
|
|
|
|
**Value Proposition Statement**: {1-2 sentence summary}
|
|
|
|
### 2.2 Lean Canvas
|
|
|
|
| Section | Content |
|
|
|---------|---------|
|
|
| **Problem** | {top 3 problems} |
|
|
| **Solution** | {top 3 features} |
|
|
| **UVP** | {unique value proposition} |
|
|
| **Unfair Advantage** | {defensibility} |
|
|
| **Customer Segments** | {target segments} |
|
|
| **Channels** | {acquisition channels} |
|
|
| **Revenue Streams** | {revenue model} |
|
|
| **Cost Structure** | {key costs} |
|
|
| **Key Metrics** | {north star + supporting metrics} |
|
|
|
|
### 2.3 SWOT Analysis
|
|
|
|
| | Helpful | Harmful |
|
|
|---|---------|---------|
|
|
| **Internal** | Strengths: {list} | Weaknesses: {list} |
|
|
| **External** | Opportunities: {list} | Threats: {list} |
|
|
|
|
**SO Strategy**: {leverage strengths for opportunities}
|
|
**WT Strategy**: {mitigate weaknesses against threats}
|
|
|
|
### 2.4 Additional Strategic Analysis (if applicable)
|
|
|
|
{PESTLE, Porter's Five Forces, Pricing Strategy, Ansoff Matrix — context-dependent}
|
|
|
|
---
|
|
|
|
## 3. Market Research
|
|
|
|
### 3.1 User Personas
|
|
|
|
#### Persona 1: {name} (Primary)
|
|
|
|
| Attribute | Details |
|
|
|-----------|---------|
|
|
| **Demographics** | {age, role, context} |
|
|
| **Primary JTBD** | {core job to be done} |
|
|
| **Pain Points** | 1. {pain} 2. {pain} 3. {pain} |
|
|
| **Desired Gains** | 1. {gain} 2. {gain} 3. {gain} |
|
|
| **Unexpected Insight** | {counterintuitive finding} |
|
|
| **Product Fit** | {how product addresses needs} |
|
|
|
|
#### Persona 2: {name}
|
|
|
|
{same structure}
|
|
|
|
#### Persona 3: {name}
|
|
|
|
{same structure}
|
|
|
|
### 3.2 Competitive Landscape
|
|
|
|
| Competitor | Strengths | Weaknesses | Our Opportunity |
|
|
|-----------|-----------|------------|-----------------|
|
|
|
|
**Differentiation Strategy**: {key differentiators to emphasize}
|
|
|
|
### 3.3 Market Sizing
|
|
|
|
| Metric | Current Estimate | 3-Year Projection |
|
|
|--------|:---------------:|:-----------------:|
|
|
| **TAM** | {total addressable market} | {projection} |
|
|
| **SAM** | {serviceable addressable} | {projection} |
|
|
| **SOM** | {serviceable obtainable} | {projection} |
|
|
|
|
**Key Assumptions**: {numbered list of critical assumptions}
|
|
|
|
### 3.4 Customer Journey Map (Primary Persona)
|
|
|
|
| Stage | Touchpoint | Actions | Emotions | Pain Points | Opportunities |
|
|
|-------|-----------|---------|----------|-------------|---------------|
|
|
| Awareness | | | | | |
|
|
| Consideration | | | | | |
|
|
| Decision | | | | | |
|
|
| Onboarding | | | | | |
|
|
| Usage | | | | | |
|
|
| Advocacy | | | | | |
|
|
|
|
**Moments of Truth**: {key moments}
|
|
|
|
---
|
|
|
|
## 4. Go-To-Market
|
|
|
|
### 4.1 Beachhead Segment
|
|
|
|
| Criteria | Score (1-5) | Evidence |
|
|
|----------|:-----------:|---------|
|
|
| Burning Pain | {score} | {evidence} |
|
|
| Willingness to Pay | {score} | {evidence} |
|
|
| Winnable Share | {score} | {evidence} |
|
|
| Referral Potential | {score} | {evidence} |
|
|
|
|
**Primary Beachhead**: {selected segment}
|
|
**90-Day Acquisition Plan**: {key actions}
|
|
|
|
### 4.2 GTM Strategy
|
|
|
|
| Element | Details |
|
|
|---------|---------|
|
|
| **Channels** | {primary acquisition channels} |
|
|
| **Messaging** | {core message for beachhead segment} |
|
|
| **Success Metrics** | {KPIs and targets} |
|
|
| **Launch Timeline** | Pre-launch / Launch / Post-launch phases |
|
|
|
|
### 4.3 Ideal Customer Profile (ICP)
|
|
|
|
| Attribute | Details |
|
|
|-----------|---------|
|
|
| Industry/Vertical | {specific industry} |
|
|
| Company Size | {employees, revenue} |
|
|
| Role/Title | {decision maker + end user} |
|
|
| Primary JTBD | {core job} |
|
|
| Budget Range | {willingness to pay} |
|
|
|
|
### 4.4 Competitive Battlecards
|
|
|
|
| Category | Us | {Competitor 1} | {Competitor 2} |
|
|
|----------|-----|----------------|----------------|
|
|
| Positioning | | | |
|
|
| Key Strength | | | |
|
|
| Key Weakness | | | |
|
|
| Price | | | |
|
|
| Best For | | | |
|
|
|
|
### 4.5 Growth Loops
|
|
|
|
| Loop Type | Trigger | Action | Output | Metric |
|
|
|-----------|---------|--------|--------|--------|
|
|
|
|
---
|
|
|
|
## 5. Product Requirements (PRD)
|
|
|
|
### 5.1 Summary
|
|
|
|
{2-3 sentence product summary}
|
|
|
|
### 5.2 Background & Context
|
|
|
|
{Why now? What changed? What became possible?}
|
|
|
|
### 5.3 Objectives & Key Results
|
|
|
|
| Objective | Key Result | Target |
|
|
|-----------|-----------|--------|
|
|
| {objective} | {measurable KR} | {target value} |
|
|
|
|
### 5.4 Market Segments
|
|
|
|
{Target segments defined by problems/JTBD, not demographics}
|
|
|
|
### 5.5 Value Propositions
|
|
|
|
{Customer jobs, gains, pains solved - reference Section 2.1}
|
|
|
|
### 5.6 Solution (Key Features)
|
|
|
|
| Feature | Description | Priority | Addresses |
|
|
|---------|-------------|----------|-----------|
|
|
| {feature} | {description} | Must/Should/Could | {which opportunity/pain} |
|
|
|
|
### 5.7 Assumptions & Risks
|
|
|
|
| # | Assumption | Category | Confidence | Validation Method |
|
|
|---|-----------|----------|:----------:|-------------------|
|
|
|
|
### 5.8 Release Plan
|
|
|
|
| Phase | Scope | Timeframe |
|
|
|-------|-------|-----------|
|
|
| v1 (MVP) | {core features} | {relative timeframe} |
|
|
| v2 | {enhancements} | {relative timeframe} |
|
|
|
|
---
|
|
|
|
## 6. Execution Deliverables
|
|
|
|
### 6.1 Pre-mortem
|
|
|
|
| # | Failure Mode | Category | Likelihood | Impact | Prevention Strategy |
|
|
|---|-------------|----------|:----------:|:------:|-------------------|
|
|
|
|
**Top 3 Risks**: {risks to address before v1}
|
|
|
|
### 6.2 User Stories
|
|
|
|
| ID | User Story | Priority | Acceptance Criteria (Given/When/Then) |
|
|
|----|-----------|:--------:|--------------------------------------|
|
|
|
|
### 6.3 Job Stories
|
|
|
|
| ID | When (Situation) | I want to (Motivation) | So I can (Outcome) |
|
|
|----|-----------------|----------------------|-------------------|
|
|
|
|
### 6.4 Test Scenarios
|
|
|
|
| ID | Story Ref | Scenario | Steps | Expected Result | Priority |
|
|
|----|-----------|----------|-------|----------------|:--------:|
|
|
|
|
### 6.5 Stakeholder Map
|
|
|
|
| Stakeholder | Role | Power | Interest | Strategy |
|
|
|------------|------|:-----:|:--------:|----------|
|
|
|
|
---
|
|
|
|
## Attribution
|
|
|
|
This PRD was generated by hmcmkit PM Agent Team.
|
|
Frameworks based on [pm-skills](https://github.com/phuryn/pm-skills) by Pawel Huryn (MIT License).
|
|
|
|
- Opportunity Solution Tree: Teresa Torres, *Continuous Discovery Habits*
|
|
- Brainstorm & Assumptions: Multi-perspective ideation + 8-category risk assessment (4 Product + 4 GTM)
|
|
- Value Proposition: JTBD 6-Part (Pawel Huryn & Aatir Abdul Rauf)
|
|
- Lean Canvas: Ash Maurya
|
|
- SWOT/PESTLE/Porter's: Strategic analysis frameworks
|
|
- Beachhead Segment: Geoffrey Moore, *Crossing the Chasm*
|
|
- GTM Strategy: Product Compass methodology
|
|
- ICP & Battlecard: Sales-ready competitive tools
|
|
- Growth Loops: Product-led & sales-led mechanisms
|
|
- Pre-mortem: Gary Klein, prospective hindsight
|
|
- User Stories: 3C + INVEST (Ron Jeffries)
|
|
- Job Stories: Alan Klement, *When Coffee and Kale Compete*
|
|
- Test Scenarios: BDD Given/When/Then
|
|
- Stakeholder Map: Mendelow's Power/Interest matrix
|