template, version, description, variables
template
version
description
variables
pm-prd
2.0
PM Agent Team PRD output template. Combines 5-Step Discovery, Strategic Analysis, Market Research, GTM, PRD 8-section, and Execution deliverables.
date
Creation date (YYYY-MM-DD)
{feature} - Product Requirements Document
Date : {date}
Author : {author}
Method : hmcmkit PM Agent Team (based on pm-skills by Pawel Huryn, MIT)
Status : Draft
Executive Summary
Perspective
Content
Problem
{Core problem in 1-2 sentences}
Solution
{Proposed solution in 1-2 sentences}
Target User
{Primary user segment}
Core Value
{Why this matters}
1. Opportunity Discovery
1.1 Desired Outcome
{Measurable business/product outcome}
1.2 Brainstormed Ideas (Top 5)
#
Idea
Perspective
Rationale
1.3 Opportunity Solution Tree
1.4 Prioritized Opportunities
#
Opportunity
Importance
Satisfaction
Score
1
{opportunity}
{0-1}
{0-1}
{score}
1.5 Key Assumptions & Risk Prioritization
#
Assumption
Category
Impact
Risk
Score
Action
1.6 Recommended Experiments
#
Tests Assumption
Method
Success Criteria
Effort
2. Value Proposition & Strategy
2.1 JTBD Value Proposition (6-Part)
Part
Content
Who
{target customer segment}
Why
{core problem, JTBD}
What Before
{current situation, existing solutions}
How
{how product solves the problem}
What After
{improved outcome}
Alternatives
{competitive alternatives, why choose us}
Value Proposition Statement : {1-2 sentence summary}
2.2 Lean Canvas
Section
Content
Problem
{top 3 problems}
Solution
{top 3 features}
UVP
{unique value proposition}
Unfair Advantage
{defensibility}
Customer Segments
{target segments}
Channels
{acquisition channels}
Revenue Streams
{revenue model}
Cost Structure
{key costs}
Key Metrics
{north star + supporting metrics}
2.3 SWOT Analysis
Helpful
Harmful
Internal
Strengths: {list}
Weaknesses: {list}
External
Opportunities: {list}
Threats: {list}
SO Strategy : {leverage strengths for opportunities}
WT Strategy : {mitigate weaknesses against threats}
2.4 Additional Strategic Analysis (if applicable)
{PESTLE, Porter's Five Forces, Pricing Strategy, Ansoff Matrix — context-dependent}
3. Market Research
3.1 User Personas
Persona 1: {name} (Primary)
Attribute
Details
Demographics
{age, role, context}
Primary JTBD
{core job to be done}
Pain Points
1. {pain} 2. {pain} 3. {pain}
Desired Gains
1. {gain} 2. {gain} 3. {gain}
Unexpected Insight
{counterintuitive finding}
Product Fit
{how product addresses needs}
Persona 2: {name}
{same structure}
Persona 3: {name}
{same structure}
3.2 Competitive Landscape
Competitor
Strengths
Weaknesses
Our Opportunity
Differentiation Strategy : {key differentiators to emphasize}
3.3 Market Sizing
Metric
Current Estimate
3-Year Projection
TAM
{total addressable market}
{projection}
SAM
{serviceable addressable}
{projection}
SOM
{serviceable obtainable}
{projection}
Key Assumptions : {numbered list of critical assumptions}
3.4 Customer Journey Map (Primary Persona)
Stage
Touchpoint
Actions
Emotions
Pain Points
Opportunities
Awareness
Consideration
Decision
Onboarding
Usage
Advocacy
Moments of Truth : {key moments}
4. Go-To-Market
4.1 Beachhead Segment
Criteria
Score (1-5)
Evidence
Burning Pain
{score}
{evidence}
Willingness to Pay
{score}
{evidence}
Winnable Share
{score}
{evidence}
Referral Potential
{score}
{evidence}
Primary Beachhead : {selected segment}
90-Day Acquisition Plan : {key actions}
4.2 GTM Strategy
Element
Details
Channels
{primary acquisition channels}
Messaging
{core message for beachhead segment}
Success Metrics
{KPIs and targets}
Launch Timeline
Pre-launch / Launch / Post-launch phases
4.3 Ideal Customer Profile (ICP)
Attribute
Details
Industry/Vertical
{specific industry}
Company Size
{employees, revenue}
Role/Title
{decision maker + end user}
Primary JTBD
{core job}
Budget Range
{willingness to pay}
4.4 Competitive Battlecards
Category
Us
{Competitor 1}
{Competitor 2}
Positioning
Key Strength
Key Weakness
Price
Best For
4.5 Growth Loops
Loop Type
Trigger
Action
Output
Metric
5. Product Requirements (PRD)
5.1 Summary
{2-3 sentence product summary}
5.2 Background & Context
{Why now? What changed? What became possible?}
5.3 Objectives & Key Results
Objective
Key Result
Target
{objective}
{measurable KR}
{target value}
5.4 Market Segments
{Target segments defined by problems/JTBD, not demographics}
5.5 Value Propositions
{Customer jobs, gains, pains solved - reference Section 2.1}
5.6 Solution (Key Features)
Feature
Description
Priority
Addresses
{feature}
{description}
Must/Should/Could
{which opportunity/pain}
5.7 Assumptions & Risks
#
Assumption
Category
Confidence
Validation Method
5.8 Release Plan
Phase
Scope
Timeframe
v1 (MVP)
{core features}
{relative timeframe}
v2
{enhancements}
{relative timeframe}
6. Execution Deliverables
6.1 Pre-mortem
#
Failure Mode
Category
Likelihood
Impact
Prevention Strategy
Top 3 Risks : {risks to address before v1}
6.2 User Stories
ID
User Story
Priority
Acceptance Criteria (Given/When/Then)
6.3 Job Stories
ID
When (Situation)
I want to (Motivation)
So I can (Outcome)
6.4 Test Scenarios
ID
Story Ref
Scenario
Steps
Expected Result
Priority
6.5 Stakeholder Map
Stakeholder
Role
Power
Interest
Strategy
Attribution
This PRD was generated by hmcmkit PM Agent Team.
Frameworks based on pm-skills by Pawel Huryn (MIT License).
Opportunity Solution Tree: Teresa Torres, Continuous Discovery Habits
Brainstorm & Assumptions: Multi-perspective ideation + 8-category risk assessment (4 Product + 4 GTM)
Value Proposition: JTBD 6-Part (Pawel Huryn & Aatir Abdul Rauf)
Lean Canvas: Ash Maurya
SWOT/PESTLE/Porter's: Strategic analysis frameworks
Beachhead Segment: Geoffrey Moore, Crossing the Chasm
GTM Strategy: Product Compass methodology
ICP & Battlecard: Sales-ready competitive tools
Growth Loops: Product-led & sales-led mechanisms
Pre-mortem: Gary Klein, prospective hindsight
User Stories: 3C + INVEST (Ron Jeffries)
Job Stories: Alan Klement, When Coffee and Kale Compete
Test Scenarios: BDD Given/When/Then
Stakeholder Map: Mendelow's Power/Interest matrix