chore(rebar): Pier_T_rebar 작업 폴더 초기 구성 및 외부 의존 파일 통합

- Code\rebar_pipeline, review_pipeline, pier-program을 정션에서 실제 폴더로 전환 - Code\rhino_mcp 및 CLAUDE_rhino배경.md 추가, .mcp.json은 PYTHONPATH로 새 위치 사용 - pier-program 내부 .git 제거(이력은 backup\pier-program_20261028.bundle에 보관) - worktree 가이드 반영(CLAUDE.local.md, HANDOFF.md) - D:\Rhino-MCP 경로 참조를 새 위치로 치환 Co-Authored-By: Claude Sonnet 5.5 <noreply@anthropic.com>
2026-10-28 11:20:18 +09:00
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+---
+template: pm-prd
+version: 2.0
+description: PM Agent Team PRD output template. Combines 5-Step Discovery, Strategic Analysis, Market Research, GTM, PRD 8-section, and Execution deliverables.
+variables:
+  - feature: Feature name
+  - date: Creation date (YYYY-MM-DD)
+  - author: Author
+---
+
+# {feature} - Product Requirements Document
+
+> **Date**: {date}
+> **Author**: {author}
+> **Method**: hmcmkit PM Agent Team (based on pm-skills by Pawel Huryn, MIT)
+> **Status**: Draft
+
+---
+
+## Executive Summary
+
+| Perspective | Content |
+|-------------|---------|
+| **Problem** | {Core problem in 1-2 sentences} |
+| **Solution** | {Proposed solution in 1-2 sentences} |
+| **Target User** | {Primary user segment} |
+| **Core Value** | {Why this matters} |
+
+---
+
+## 1. Opportunity Discovery
+
+### 1.1 Desired Outcome
+
+{Measurable business/product outcome}
+
+### 1.2 Brainstormed Ideas (Top 5)
+
+| # | Idea | Perspective | Rationale |
+|---|------|-------------|-----------|
+
+### 1.3 Opportunity Solution Tree
+
+```
+Outcome: {desired outcome}
+├── Opportunity 1: {customer need/pain}
+│   ├── Solution A: {approach}
+│   └── Solution B: {approach}
+├── Opportunity 2: {customer need/pain}
+│   ├── Solution C: {approach}
+│   └── Solution D: {approach}
+└── Opportunity 3: {customer need/pain}
+    └── Solution E: {approach}
+```
+
+### 1.4 Prioritized Opportunities
+
+| # | Opportunity | Importance | Satisfaction | Score |
+|---|------------|:----------:|:------------:|:-----:|
+| 1 | {opportunity} | {0-1} | {0-1} | {score} |
+
+### 1.5 Key Assumptions & Risk Prioritization
+
+| # | Assumption | Category | Impact | Risk | Score | Action |
+|---|-----------|----------|:------:|:----:|:-----:|--------|
+
+### 1.6 Recommended Experiments
+
+| # | Tests Assumption | Method | Success Criteria | Effort |
+|---|-----------------|--------|-----------------|:------:|
+
+---
+
+## 2. Value Proposition & Strategy
+
+### 2.1 JTBD Value Proposition (6-Part)
+
+| Part | Content |
+|------|---------|
+| **Who** | {target customer segment} |
+| **Why** | {core problem, JTBD} |
+| **What Before** | {current situation, existing solutions} |
+| **How** | {how product solves the problem} |
+| **What After** | {improved outcome} |
+| **Alternatives** | {competitive alternatives, why choose us} |
+
+**Value Proposition Statement**: {1-2 sentence summary}
+
+### 2.2 Lean Canvas
+
+| Section | Content |
+|---------|---------|
+| **Problem** | {top 3 problems} |
+| **Solution** | {top 3 features} |
+| **UVP** | {unique value proposition} |
+| **Unfair Advantage** | {defensibility} |
+| **Customer Segments** | {target segments} |
+| **Channels** | {acquisition channels} |
+| **Revenue Streams** | {revenue model} |
+| **Cost Structure** | {key costs} |
+| **Key Metrics** | {north star + supporting metrics} |
+
+### 2.3 SWOT Analysis
+
+| | Helpful | Harmful |
+|---|---------|---------|
+| **Internal** | Strengths: {list} | Weaknesses: {list} |
+| **External** | Opportunities: {list} | Threats: {list} |
+
+**SO Strategy**: {leverage strengths for opportunities}
+**WT Strategy**: {mitigate weaknesses against threats}
+
+### 2.4 Additional Strategic Analysis (if applicable)
+
+{PESTLE, Porter's Five Forces, Pricing Strategy, Ansoff Matrix — context-dependent}
+
+---
+
+## 3. Market Research
+
+### 3.1 User Personas
+
+#### Persona 1: {name} (Primary)
+
+| Attribute | Details |
+|-----------|---------|
+| **Demographics** | {age, role, context} |
+| **Primary JTBD** | {core job to be done} |
+| **Pain Points** | 1. {pain} 2. {pain} 3. {pain} |
+| **Desired Gains** | 1. {gain} 2. {gain} 3. {gain} |
+| **Unexpected Insight** | {counterintuitive finding} |
+| **Product Fit** | {how product addresses needs} |
+
+#### Persona 2: {name}
+
+{same structure}
+
+#### Persona 3: {name}
+
+{same structure}
+
+### 3.2 Competitive Landscape
+
+| Competitor | Strengths | Weaknesses | Our Opportunity |
+|-----------|-----------|------------|-----------------|
+
+**Differentiation Strategy**: {key differentiators to emphasize}
+
+### 3.3 Market Sizing
+
+| Metric | Current Estimate | 3-Year Projection |
+|--------|:---------------:|:-----------------:|
+| **TAM** | {total addressable market} | {projection} |
+| **SAM** | {serviceable addressable} | {projection} |
+| **SOM** | {serviceable obtainable} | {projection} |
+
+**Key Assumptions**: {numbered list of critical assumptions}
+
+### 3.4 Customer Journey Map (Primary Persona)
+
+| Stage | Touchpoint | Actions | Emotions | Pain Points | Opportunities |
+|-------|-----------|---------|----------|-------------|---------------|
+| Awareness | | | | | |
+| Consideration | | | | | |
+| Decision | | | | | |
+| Onboarding | | | | | |
+| Usage | | | | | |
+| Advocacy | | | | | |
+
+**Moments of Truth**: {key moments}
+
+---
+
+## 4. Go-To-Market
+
+### 4.1 Beachhead Segment
+
+| Criteria | Score (1-5) | Evidence |
+|----------|:-----------:|---------|
+| Burning Pain | {score} | {evidence} |
+| Willingness to Pay | {score} | {evidence} |
+| Winnable Share | {score} | {evidence} |
+| Referral Potential | {score} | {evidence} |
+
+**Primary Beachhead**: {selected segment}
+**90-Day Acquisition Plan**: {key actions}
+
+### 4.2 GTM Strategy
+
+| Element | Details |
+|---------|---------|
+| **Channels** | {primary acquisition channels} |
+| **Messaging** | {core message for beachhead segment} |
+| **Success Metrics** | {KPIs and targets} |
+| **Launch Timeline** | Pre-launch / Launch / Post-launch phases |
+
+### 4.3 Ideal Customer Profile (ICP)
+
+| Attribute | Details |
+|-----------|---------|
+| Industry/Vertical | {specific industry} |
+| Company Size | {employees, revenue} |
+| Role/Title | {decision maker + end user} |
+| Primary JTBD | {core job} |
+| Budget Range | {willingness to pay} |
+
+### 4.4 Competitive Battlecards
+
+| Category | Us | {Competitor 1} | {Competitor 2} |
+|----------|-----|----------------|----------------|
+| Positioning | | | |
+| Key Strength | | | |
+| Key Weakness | | | |
+| Price | | | |
+| Best For | | | |
+
+### 4.5 Growth Loops
+
+| Loop Type | Trigger | Action | Output | Metric |
+|-----------|---------|--------|--------|--------|
+
+---
+
+## 5. Product Requirements (PRD)
+
+### 5.1 Summary
+
+{2-3 sentence product summary}
+
+### 5.2 Background & Context
+
+{Why now? What changed? What became possible?}
+
+### 5.3 Objectives & Key Results
+
+| Objective | Key Result | Target |
+|-----------|-----------|--------|
+| {objective} | {measurable KR} | {target value} |
+
+### 5.4 Market Segments
+
+{Target segments defined by problems/JTBD, not demographics}
+
+### 5.5 Value Propositions
+
+{Customer jobs, gains, pains solved - reference Section 2.1}
+
+### 5.6 Solution (Key Features)
+
+| Feature | Description | Priority | Addresses |
+|---------|-------------|----------|-----------|
+| {feature} | {description} | Must/Should/Could | {which opportunity/pain} |
+
+### 5.7 Assumptions & Risks
+
+| # | Assumption | Category | Confidence | Validation Method |
+|---|-----------|----------|:----------:|-------------------|
+
+### 5.8 Release Plan
+
+| Phase | Scope | Timeframe |
+|-------|-------|-----------|
+| v1 (MVP) | {core features} | {relative timeframe} |
+| v2 | {enhancements} | {relative timeframe} |
+
+---
+
+## 6. Execution Deliverables
+
+### 6.1 Pre-mortem
+
+| # | Failure Mode | Category | Likelihood | Impact | Prevention Strategy |
+|---|-------------|----------|:----------:|:------:|-------------------|
+
+**Top 3 Risks**: {risks to address before v1}
+
+### 6.2 User Stories
+
+| ID | User Story | Priority | Acceptance Criteria (Given/When/Then) |
+|----|-----------|:--------:|--------------------------------------|
+
+### 6.3 Job Stories
+
+| ID | When (Situation) | I want to (Motivation) | So I can (Outcome) |
+|----|-----------------|----------------------|-------------------|
+
+### 6.4 Test Scenarios
+
+| ID | Story Ref | Scenario | Steps | Expected Result | Priority |
+|----|-----------|----------|-------|----------------|:--------:|
+
+### 6.5 Stakeholder Map
+
+| Stakeholder | Role | Power | Interest | Strategy |
+|------------|------|:-----:|:--------:|----------|
+
+---
+
+## Attribution
+
+This PRD was generated by hmcmkit PM Agent Team.
+Frameworks based on [pm-skills](https://github.com/phuryn/pm-skills) by Pawel Huryn (MIT License).
+
+- Opportunity Solution Tree: Teresa Torres, *Continuous Discovery Habits*
+- Brainstorm & Assumptions: Multi-perspective ideation + 8-category risk assessment (4 Product + 4 GTM)
+- Value Proposition: JTBD 6-Part (Pawel Huryn & Aatir Abdul Rauf)
+- Lean Canvas: Ash Maurya
+- SWOT/PESTLE/Porter's: Strategic analysis frameworks
+- Beachhead Segment: Geoffrey Moore, *Crossing the Chasm*
+- GTM Strategy: Product Compass methodology
+- ICP & Battlecard: Sales-ready competitive tools
+- Growth Loops: Product-led & sales-led mechanisms
+- Pre-mortem: Gary Klein, prospective hindsight
+- User Stories: 3C + INVEST (Ron Jeffries)
+- Job Stories: Alan Klement, *When Coffee and Kale Compete*
+- Test Scenarios: BDD Given/When/Then
+- Stakeholder Map: Mendelow's Power/Interest matrix