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Pier_v1/.hmcmkit/knowledge/templates/pm-prd.template.md
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Co-Authored-By: Claude Sonnet 5.5 <noreply@anthropic.com>
2026-10-28 11:20:18 +09:00

9.0 KiB

template, version, description, variables
template version description variables
pm-prd 2.0 PM Agent Team PRD output template. Combines 5-Step Discovery, Strategic Analysis, Market Research, GTM, PRD 8-section, and Execution deliverables.
feature
Feature name
date
Creation date (YYYY-MM-DD)
author
Author

{feature} - Product Requirements Document

Date: {date} Author: {author} Method: hmcmkit PM Agent Team (based on pm-skills by Pawel Huryn, MIT) Status: Draft


Executive Summary

Perspective Content
Problem {Core problem in 1-2 sentences}
Solution {Proposed solution in 1-2 sentences}
Target User {Primary user segment}
Core Value {Why this matters}

1. Opportunity Discovery

1.1 Desired Outcome

{Measurable business/product outcome}

1.2 Brainstormed Ideas (Top 5)

# Idea Perspective Rationale

1.3 Opportunity Solution Tree

Outcome: {desired outcome}
├── Opportunity 1: {customer need/pain}
│   ├── Solution A: {approach}
│   └── Solution B: {approach}
├── Opportunity 2: {customer need/pain}
│   ├── Solution C: {approach}
│   └── Solution D: {approach}
└── Opportunity 3: {customer need/pain}
    └── Solution E: {approach}

1.4 Prioritized Opportunities

# Opportunity Importance Satisfaction Score
1 {opportunity} {0-1} {0-1} {score}

1.5 Key Assumptions & Risk Prioritization

# Assumption Category Impact Risk Score Action
# Tests Assumption Method Success Criteria Effort

2. Value Proposition & Strategy

2.1 JTBD Value Proposition (6-Part)

Part Content
Who {target customer segment}
Why {core problem, JTBD}
What Before {current situation, existing solutions}
How {how product solves the problem}
What After {improved outcome}
Alternatives {competitive alternatives, why choose us}

Value Proposition Statement: {1-2 sentence summary}

2.2 Lean Canvas

Section Content
Problem {top 3 problems}
Solution {top 3 features}
UVP {unique value proposition}
Unfair Advantage {defensibility}
Customer Segments {target segments}
Channels {acquisition channels}
Revenue Streams {revenue model}
Cost Structure {key costs}
Key Metrics {north star + supporting metrics}

2.3 SWOT Analysis

Helpful Harmful
Internal Strengths: {list} Weaknesses: {list}
External Opportunities: {list} Threats: {list}

SO Strategy: {leverage strengths for opportunities} WT Strategy: {mitigate weaknesses against threats}

2.4 Additional Strategic Analysis (if applicable)

{PESTLE, Porter's Five Forces, Pricing Strategy, Ansoff Matrix — context-dependent}


3. Market Research

3.1 User Personas

Persona 1: {name} (Primary)

Attribute Details
Demographics {age, role, context}
Primary JTBD {core job to be done}
Pain Points 1. {pain} 2. {pain} 3. {pain}
Desired Gains 1. {gain} 2. {gain} 3. {gain}
Unexpected Insight {counterintuitive finding}
Product Fit {how product addresses needs}

Persona 2: {name}

{same structure}

Persona 3: {name}

{same structure}

3.2 Competitive Landscape

Competitor Strengths Weaknesses Our Opportunity

Differentiation Strategy: {key differentiators to emphasize}

3.3 Market Sizing

Metric Current Estimate 3-Year Projection
TAM {total addressable market} {projection}
SAM {serviceable addressable} {projection}
SOM {serviceable obtainable} {projection}

Key Assumptions: {numbered list of critical assumptions}

3.4 Customer Journey Map (Primary Persona)

Stage Touchpoint Actions Emotions Pain Points Opportunities
Awareness
Consideration
Decision
Onboarding
Usage
Advocacy

Moments of Truth: {key moments}


4. Go-To-Market

4.1 Beachhead Segment

Criteria Score (1-5) Evidence
Burning Pain {score} {evidence}
Willingness to Pay {score} {evidence}
Winnable Share {score} {evidence}
Referral Potential {score} {evidence}

Primary Beachhead: {selected segment} 90-Day Acquisition Plan: {key actions}

4.2 GTM Strategy

Element Details
Channels {primary acquisition channels}
Messaging {core message for beachhead segment}
Success Metrics {KPIs and targets}
Launch Timeline Pre-launch / Launch / Post-launch phases

4.3 Ideal Customer Profile (ICP)

Attribute Details
Industry/Vertical {specific industry}
Company Size {employees, revenue}
Role/Title {decision maker + end user}
Primary JTBD {core job}
Budget Range {willingness to pay}

4.4 Competitive Battlecards

Category Us {Competitor 1} {Competitor 2}
Positioning
Key Strength
Key Weakness
Price
Best For

4.5 Growth Loops

Loop Type Trigger Action Output Metric

5. Product Requirements (PRD)

5.1 Summary

{2-3 sentence product summary}

5.2 Background & Context

{Why now? What changed? What became possible?}

5.3 Objectives & Key Results

Objective Key Result Target
{objective} {measurable KR} {target value}

5.4 Market Segments

{Target segments defined by problems/JTBD, not demographics}

5.5 Value Propositions

{Customer jobs, gains, pains solved - reference Section 2.1}

5.6 Solution (Key Features)

Feature Description Priority Addresses
{feature} {description} Must/Should/Could {which opportunity/pain}

5.7 Assumptions & Risks

# Assumption Category Confidence Validation Method

5.8 Release Plan

Phase Scope Timeframe
v1 (MVP) {core features} {relative timeframe}
v2 {enhancements} {relative timeframe}

6. Execution Deliverables

6.1 Pre-mortem

# Failure Mode Category Likelihood Impact Prevention Strategy

Top 3 Risks: {risks to address before v1}

6.2 User Stories

ID User Story Priority Acceptance Criteria (Given/When/Then)

6.3 Job Stories

ID When (Situation) I want to (Motivation) So I can (Outcome)

6.4 Test Scenarios

ID Story Ref Scenario Steps Expected Result Priority

6.5 Stakeholder Map

Stakeholder Role Power Interest Strategy

Attribution

This PRD was generated by hmcmkit PM Agent Team. Frameworks based on pm-skills by Pawel Huryn (MIT License).

  • Opportunity Solution Tree: Teresa Torres, Continuous Discovery Habits
  • Brainstorm & Assumptions: Multi-perspective ideation + 8-category risk assessment (4 Product + 4 GTM)
  • Value Proposition: JTBD 6-Part (Pawel Huryn & Aatir Abdul Rauf)
  • Lean Canvas: Ash Maurya
  • SWOT/PESTLE/Porter's: Strategic analysis frameworks
  • Beachhead Segment: Geoffrey Moore, Crossing the Chasm
  • GTM Strategy: Product Compass methodology
  • ICP & Battlecard: Sales-ready competitive tools
  • Growth Loops: Product-led & sales-led mechanisms
  • Pre-mortem: Gary Klein, prospective hindsight
  • User Stories: 3C + INVEST (Ron Jeffries)
  • Job Stories: Alan Klement, When Coffee and Kale Compete
  • Test Scenarios: BDD Given/When/Then
  • Stakeholder Map: Mendelow's Power/Interest matrix